Vision
The tagline for Salming Hockey Ltd is – “the natural choice for the ice hockey player that wants to be unique!”
Salming Hockey Ltd should touch and evoke both the user and the watcher of our ice hockey products. To be unique, to be able to touch users and the eye of the beholder innovation is key. It is from the innovativeness, we can lift our products to the next level of all ice hockey products. We call it NXT – “next generation”.
We deliver and will continue to deliver high end products with superb function, quality and design. Salming Hockey challenges the tradition within the product line of ice hockey by using new techniques. E.g. the new hockey gloves from our product line is developed to be less “big and chunky” and more slim and upright. That is made thru innovation. In hence helmets and body equipment Salming Hockey has initiated a dialogue with POC (sells skiing helmets and protection equipment). This is very interesting due to that POC has done a tremendous quality- and technique shape with the skiing helmet. They have focused on security, design and attitude. THIS we enjoy and will develop. The hockey helmet has not been tampered or developed with for 50 years. We will stress this and make sure to brand the “new” helmet with the core of mr Salmings persona; humble Same-background with a hockey technique that set records. This helmet will truly “make a difference” and so will our brand – more unique than ever.
Our partners (from innovation and design to retailers) will recognize us as a highly trustworthy partner that always delivers with a distinct profitability-touch. Salming is a unique brand that have many suitors. Our partners will feel that they are explicit yet very prioritized for Salming. Together we build relations for ages. We will be very clear that we expect the smartest solutions to limited cost.